Everybody knows that the search volume of a keyword is an essential SEO metric. But it’s equally important to know what it takes to rank for that keyword. That’s why every keyword research tool operates with a metric called Keyword Difficulty. In this blog, we’ll take a closer look at what it is, how it’s calculated, and why it’s so important when doing keyword research.

We’re going to look into just how much you should pay attention to the keyword search volume, the factors that make a “good” search volume, and even how keywords affect your overall SEO.

There’s no doubt that influencer campaigns are an effective form of marketing — at least, that’s what 92% of marketers think. But one area that campaign managers struggle with is measuring the success of influencer marketing in precise and concrete numbers. So, if you’re struggling to get a grip on the ROI of your influencer marketing campaigns, here are some tips for measuring its success:

Influencers have a strong presence online and on social media, and publish content that engages their audience and strengthens their following. In this article, we will take a closer look at the power an influencer can offer to boost your brand and your product(s)/service(s) and how to best work with an influencer to maximize your opportunity.