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Is the Metaverse just a trending topic, or is it going to shape the future of social media marketing? What exactly is the Metaverse? Here's everything you need to know. If you have to ask what, exactly, the Metaverse is — don’t feel bad. The Metaverse is hardly a brand-new concept, but the speed with which it recently began making headlines is impressive. Facebook is responsible for setting the Metaverse buzz in motion. Facebook is now Meta, and the company has plans to make significant moves in the Metaverse world in the years to come. This all begs the question: what even is the Metaverse? It’s social media, the internet, video games, and online shopping all rolled into one. Keep reading to learn more about the Metaverse and find out if you should get in on the craze.

When determining if your SEO (Search Engine Optimization) strategy is indeed strong – there are a number of tests you should run, which can be overwhelming. Not to fret, we’re here to tell you the top 3 tests you should run in order to ensure your website is optimized.

As a business owner you may know that finding, keeping, and developing great employees isn’t an easy task, but finding, keeping, and developing a great manager may be even harder. In the recent years, employees and employers have changed their expectations of managers, especially with the rise of remote work and the need for stronger soft skills, and better staff support. As new styles of management emerge we need to do our best to find the best possible choice of management for our employees. In this blog, we explore what effective management is and uncover the 11 essential traits of a good manager, so you know what to look for and develop in your management team.

With over 2 billion users frequenting the site, YouTube takes 2nd place in Google’s search engine popularity contest. Considering these stats, running engaging video ads across the platform is a surefire way to increase brand awareness, and drive traffic to your website. The powerful targeting capabilities and variety of ad formats provide plenty of options for different budgets and goals.  Let’s dive in and learn more about YouTube Ads.

Breaking news: TikTok recently jumped on the bandwagon and launched TikTok Stories - a new way for users to connect with their community. Just like many similar platforms, users can upload stories that will expire after 24 hours - however, there is a slight twist. Want to know more? Continue reading to learn all about TikTok stories.

Remember the good old days of Instagram when things were posted in chronological order? Well, good news! Instagram is bringing back the much-requested chronological feed and a shiny new feed experience called Favourites.

Have you ever tried to transfer your blogs over to a new website only to be let down by missing images or jumbled-up texts? We know the stress this causes and we want to save you the headache - so we have compiled two of our favourite Shopify blog transfer apps. Read on to find out more!

In this modern era of high speed internet, users no longer have the patience for slow, difficult to navigate websites. Imagine the last time you had to wait for a website to load or search for the information you wanted, you probably got frustrated and eventually left.This creates a bad first impression and every wasted second is an incentive for your user to head back to the search engine and try your competitor. A website that loads quickly and is easy to navigate is a must for growing your audience and customer base. Here are some changes that will increase conversions, save you time, and help you better understand your customers. 

Our clients often ask us about the best customer loyalty apps to be using for their website. We have two top picks that usually always serve the clients needs: Smile.io and Growave, Smile.io pricing is a lot easier to understand, and you get the ability to create a referral program out of the box. Growave may be better if you want to offer special features like a wishlist. Read on to learn more about these two app options