Grow Your Business Online - New Canadian Business Grant Available

Grow Your Business Online - New Canadian Business Grant Available

In the age of Uber eats and online shopping - it’s more crucial than ever for businesses to offer an e-commerce experience to their customers, to remain competitive. The digital marketplace enables businesses to attract new customers and serve existing customers more effectively.
Engagement Drop on Instagram? Here’s What to Do

Engagement Drop on Instagram? Here’s What to Do

You’ve seen it, you’ve felt it, you’re experiencing it: Instagram engagement is down for traditional posts. With the introduction of Reels, engagement has been declining year-over-year for carousel, single-image, and in-feed video posts. And, suffice to say, users and businesses alike are not happy:  We’re diving into why engagement is dipping on the ‘gram, and how to pivot your content strategy to make up for the recent changes.
4 Ways Anchor Links Can Improve Your Landing Page

4 Ways Anchor Links Can Improve Your Landing Page

Have you ever been scrolling through a landing page, wishing you could find what you were looking for quicker and easier? Headings can help you, but sometimes a shortcut would be nice. This is where anchor links come in handy. Continue reading to learn about anchor links, what they are, and how to use them.
Surefire Ways To Get Your Emails Read

Surefire Ways To Get Your Emails Read

Generic subjects, vague content, and poor formatting are just some of the reasons why emails don’t get through. We’re here to share our tips on how it’s done right. What use is an email if no one bothers to read it?  So what can you do to make your emails automatically get a high priority tag? Let’s take a look at 6 solid strategies that will get your emails opened and read.
Instagram's New Full-Screen Home Feed

Instagram's New Full-Screen Home Feed

If you’re familiar with TikTok you’re used to logging onto the app and seeing a full screen, vertical video. Well, Instagram is hopping on the bandwagon and they are currently testing a feature that would offer a similar, instantly immersive experience, which it says is designed to “bring video more front and center.” Seems to be a recurring theme over at Meta!
What Is The Metaverse? And What You Need to Know

What Is The Metaverse? And What You Need to Know

Is the Metaverse just a trending topic, or is it going to shape the future of social media marketing? What exactly is the Metaverse? Here's everything you need to know. If you have to ask what, exactly, the Metaverse is — don’t feel bad. The Metaverse is hardly a brand-new concept, but the speed with which it recently began making headlines is impressive. Facebook is responsible for setting the Metaverse buzz in motion. Facebook is now Meta, and the company has plans to make significant moves in the Metaverse world in the years to come. This all begs the question: what even is the Metaverse? It’s social media, the internet, video games, and online shopping all rolled into one. Keep reading to learn more about the Metaverse and find out if you should get in on the craze.
Your First Three SEO Tests to Ensure a Strong Strategy

Your First Three SEO Tests to Ensure a Strong Strategy

When determining if your SEO (Search Engine Optimization) strategy is indeed strong – there are a number of tests you should run, which can be overwhelming. Not to fret, we’re here to tell you the top 3 tests you should run in order to ensure your website is optimized.
Qualities of a good manager

What Makes a Good Manager?

As a business owner you may know that finding, keeping, and developing great employees isn’t an easy task, but finding, keeping, and developing a great manager may be even harder. In the recent years, employees and employers have changed their expectations of managers, especially with the rise of remote work and the need for stronger soft skills, and better staff support. As new styles of management emerge we need to do our best to find the best possible choice of management for our employees. In this blog, we explore what effective management is and uncover the 11 essential traits of a good manager, so you know what to look for and develop in your management team.
YouTube Ads for Beginners: A Guide

YouTube Ads for Beginners: A Guide

With over 2 billion users frequenting the site, YouTube takes 2nd place in Google’s search engine popularity contest. Considering these stats, running engaging video ads across the platform is a surefire way to increase brand awareness, and drive traffic to your website. The powerful targeting capabilities and variety of ad formats provide plenty of options for different budgets and goals.  Let’s dive in and learn more about YouTube Ads.