Man writing copy for his business's website.

7 Website Copywriting Strategies to Increase Conversions

Website copy can make the difference between a lead and a conversion. It’s what tells your audience exactly who you are, what you’re selling, and why they need your product. Muddle your messaging, and you could lose countless potential customers. If you're one of 60% of brands writing their own website copy, here are seven proven tips you can use to improve your online copy right now.
A Step-by-Step Guide to Creating a Blog Post in Shopify

A Step-by-Step Guide to Creating a Blog Post in Shopify

If you own a business, blogging is a fantastic way to drive more traffic to your website, bring in new customers, and establish your company as an expert in its field. Ready to start getting more eyes on your business? Here's a step-by-step guide on how to publish your first blog post on Shopify.
6 Reasons to Start Blogging for Your Business

6 Reasons to Start Blogging for Your Business

With the marketing world leaning towards video content more than ever, you might be wondering whether you should finally commit to writing that blog for your business. Believe it or not, blogging is still an undeniably powerful way to market your business, and it's only becoming a more popular publishing format. Let's take a look at 6 reasons why blogging is so effective and why you need to consider it as an essential part of your marketing strategy.
Grow Your Business Online - New Canadian Business Grant Available

Grow Your Business Online - New Canadian Business Grant Available

In the age of Uber eats and online shopping - it’s more crucial than ever for businesses to offer an e-commerce experience to their customers, to remain competitive. The digital marketplace enables businesses to attract new customers and serve existing customers more effectively.
Engagement Drop on Instagram? Here’s What to Do

Engagement Drop on Instagram? Here’s What to Do

You’ve seen it, you’ve felt it, you’re experiencing it: Instagram engagement is down for traditional posts. With the introduction of Reels, engagement has been declining year-over-year for carousel, single-image, and in-feed video posts. And, suffice to say, users and businesses alike are not happy:  We’re diving into why engagement is dipping on the ‘gram, and how to pivot your content strategy to make up for the recent changes.
4 Ways Anchor Links Can Improve Your Landing Page

4 Ways Anchor Links Can Improve Your Landing Page

Have you ever been scrolling through a landing page, wishing you could find what you were looking for quicker and easier? Headings can help you, but sometimes a shortcut would be nice. This is where anchor links come in handy. Continue reading to learn about anchor links, what they are, and how to use them.
Surefire Ways To Get Your Emails Read

Surefire Ways To Get Your Emails Read

Generic subjects, vague content, and poor formatting are just some of the reasons why emails don’t get through. We’re here to share our tips on how it’s done right. What use is an email if no one bothers to read it?  So what can you do to make your emails automatically get a high priority tag? Let’s take a look at 6 solid strategies that will get your emails opened and read.
Instagram's New Full-Screen Home Feed

Instagram's New Full-Screen Home Feed

If you’re familiar with TikTok you’re used to logging onto the app and seeing a full screen, vertical video. Well, Instagram is hopping on the bandwagon and they are currently testing a feature that would offer a similar, instantly immersive experience, which it says is designed to “bring video more front and center.” Seems to be a recurring theme over at Meta!
What Is The Metaverse? And What You Need to Know

What Is The Metaverse? And What You Need to Know

Is the Metaverse just a trending topic, or is it going to shape the future of social media marketing? What exactly is the Metaverse? Here's everything you need to know. If you have to ask what, exactly, the Metaverse is — don’t feel bad. The Metaverse is hardly a brand-new concept, but the speed with which it recently began making headlines is impressive. Facebook is responsible for setting the Metaverse buzz in motion. Facebook is now Meta, and the company has plans to make significant moves in the Metaverse world in the years to come. This all begs the question: what even is the Metaverse? It’s social media, the internet, video games, and online shopping all rolled into one. Keep reading to learn more about the Metaverse and find out if you should get in on the craze.