Understanding Keyword Targeting

Understanding Keyword Targeting

If you have ever heard of SEO (Search Engine Optimization), you have probably heard the term Keyword Targeting before. Keyword targeting helps bring targeted traffic to your website by integrating keywords relevant to your product or service throughout your website and ad copy to improve visibility in search engines. This requires comprehensive keyword research to determine which keywords your business should be targeting.
Get Prepared for Black Friday and Cyber Monday with These Last Minute Tips

Get Prepared for Black Friday and Cyber Monday with These Last Minute Tips

It’s official, we’re finally in the home stretch before we hit the busiest season for businesses and marketers alike, Black Friday and Cyber Monday. Are you confident your e-commerce store is ready to handle the influx of traffic and sales? Here are six last-minute things you can do right now to push your Black Friday and Cyber Monday preparations past the finish line.  
Does SEO Really Work? Here’s What You Need to Know

Does SEO Really Work? Here’s What You Need to Know

Though there are many many different options to market your business, Search Engine Optimization (SEO) may be the one with tremendous potential to help you grow your business online, naturally. Perhaps you’ve heard of SEO, but you’re wondering, “Does it actually work?” In a digital first world, it’s an important question to ask. Read on to learn if SEO really does work and how to use it to your advantage. 
What is SEO?

What is SEO?

After the pandemic many businesses had to pivot their focus to online business, but even before that we saw many businesses making the leap to go online. You may be one of those businesses who had to quickly build a website and get online, or, perhaps you’ve decided to update your existing website. The question remains, then what?  One of the ways to get (and keep) people on your website is with SEO. You’ve probably heard the term SEO before, but what does it actually entail? In this blog, we’ll explain what SEO is and how you can get started!
Why you need rewind for your Shopify store

Why you need rewind for your Shopify store

Have you ever considered what happens to the old versions of your Shopify store once you make changes? Most of us assume that it is automatically backed up within Shopify, unfortunately, this is incorrect—the platform is backed up, but not the store itself. This makes it so important that retailers find a method to ensure their Shopify store is continually being backed up, as you don’t want to risk losing your valuable data. Don’t fret—this is where Rewind comes in. 
How Limespot Can Help you Increase Your Conversions

How Limespot Can Help you Increase Your Conversions

Long before the invention of the internet, and online shopping, customers have always valued personalized experiences - the store owner who knows your name or the barista who knows just how you like your coffee. When online shopping was introduced, this was one of the main concerns. How can we offer the same level of personalization in an ecommerce store? Thankfully, the quick evolution of the ecommerce space has led to the discovery of innovative ways to personalize customer experiences. These days, customers or prospects at every stage of the customer journey expect brands to make them feel special. If you're operating in the ecommerce space and you cannot guarantee personalization, there's a high chance you'll struggle to keep up with your competitors.
5 Black Friday and Cyber Monday Marketing Strategies (That Actually Work)

5 Black Friday and Cyber Monday Marketing Strategies (That Actually Work)

Throughout the global pandemic many storefronts quickly shifted and moved their Black Friday and Cyber Monday sales online. We will continue to see more and more shoppers opting for online stores this year to avoid close contact. This means a spike in online Black Friday and Cyber Monday traffic and a lot of potential revenue for e-commerce businesses of any size. Crazy, right? Not to worry, Good Commerce has put together this list of nine proven Black Friday and Cyber Monday marketing strategies you can use in 2021.
5 Creative Sales you Can Run for Black Friday Cyber Monday Promotions

5 Creative Sales you Can Run for Black Friday Cyber Monday Promotions

The biggest shopping season of the year is quickly approaching — Black Friday and Cyber Monday. As a business owner, you know these days are crucial for increasing your sales and overall profit, but you might not know where to start and what you should offer. Not to fret! In this blog we will explore 5 creative ways to run BFCM (Black Friday Cyber Monday) promotions designed to drive more traffic and sales during the biggest shopping season of the year. 
The B.C. Vaccine Card – What You Need to Know as a Business Owner

The B.C. Vaccine Card – What You Need to Know as a Business Owner

Over the past year business owners across B.C. have continued to help fight the spread of COVID-19, and with the introduction of the new B.C. vaccine card businesses will be able to stay open and continue to serve their customers with a much lower risk of potential transmission. So let's dive in and find out everything you need to know as a business owner about the new B.C. vaccine card.