How will Black Friday and Cyber Monday look different this year? Trends from 2020 Moving Forward

How will Black Friday and Cyber Monday look different this year? Trends from 2020 Moving Forward

Looking back at the BFCM (Black Friday Cyber Monday) 2020 Weekend, and the Holiday season in general, with COVID-19 happening we saw online stores take off! Going into BFCM 2020 weekend, we knew things were gonna be different. The question was how.  It’s important to look back and understand how stores took advantage of the situation, and how consumers reacted during BFCM 2020. This will tell us what to look forward to this year during the BFCM weekend, and all through the Holiday season. Continue reading for our takeaways!
Black Friday 2021: 10 tips to Prepare Your eCommerce Store

Black Friday 2021: 10 tips to Prepare Your eCommerce Store

Hello September! With Fall around the corner, your mind may be dreaming of Pumpkin Spice lattes, but as a marketing expert I’m here to remind you Black Friday and Cyber Monday are quickly approaching — are you ready for Black Friday?
How to Create a Revenue-Generating Google Ads Campaign

How to Create a Revenue-Generating Google Ads Campaign

The web is an expansive place, sometimes scary, and very exciting. As a consumer, it’s a treasure trove of new products and answers to be found. From the point of view of a business, it’s a mass of potential to be tapped. If you’re looking to ramp up your site’s traffic and deliver your message to the most interested parties all at once, Google Ads can help. With the right strategy, it’ll have you generating revenue before you know it. Are you ready to launch your next successful campaign? Then let’s dive in!
Facebook Ads vs. Google Ads: Which is Better for Your Business?

Facebook Ads vs. Google Ads: Which is Better for Your Business?

When you make the decision to start running digital ads, it can be very overwhelming as there is a lot to consider. The first big decision to make is to decide between running ads on Facebook Ads vs. Google Ads. You've heard about Facebook Ads and Google Ads but you're still unclear on the difference between the two platforms. In this blog, we'll cover each platform's unique features, the key differences to keep in mind, and the factors to consider when deciding which ad platform to use. Let's jump in.
5 Benefits of Email Marketing Your Marketing Team Must Know

5 Benefits of Email Marketing Your Marketing Team Must Know

40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email. Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. As marketers, we can't ignore these statistics. That's why it's important to develop a strong email marketing strategy. So let's jump into this blog and review the top benefits of email marketing, which show why it's one of the most effective marketing tactics.
Introducing Shopify Online Store 2.0

Introducing Shopify Online Store 2.0

If you keep up with any marketing news, or you currently host on Shopify, you may have heard about Shopify’s latest announcement — Online Store 2.0.  Online Store 2.0 opens up massive opportunities for developers building themes and apps for Shopify merchants. Shopify has rebuilt the online store experience from the ground up, and are introducing a new set of developer tools to help create amazing experiences for merchants and shoppers. In this blog, we’ll take a look at these new tools and features to understand how they work, and how they may affect you.
How to Send Marketing Emails

How to Send Marketing Emails

If you read our previous blog Getting Started With Email Marketing, you will have worked hard to build a list of contacts to email, and you may be eager to get started! Here are a few extremely important things to keep in mind before you start emailing your precious list that you worked so hard to build.
Getting Started With Email Marketing

Getting Started With Email Marketing

Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. You should use email to build upon an existing relationship with your subscribers and leads by providing relevant, valuable information that will help them take action on their goals.
Business Plans - The Key to Funding, Unlocking Your Potential...

Business Plans - The Key to Funding, Unlocking Your Potential...

Question: A business plan only helps you run your business?Answer: Wrong! While this may be true, it's largely incorrect. Business plans are incredible tools that are mainly used by funders. If you need guidance, please consult a coach or business advisor. Having an effective business plan is crucial for successfully locking in an investor/funder. The business plan stage is very much game time and just like in basketball, you can shoot for the hoop multiple times, meaning, this document can and should evolve and be presented many times.