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Here’s how you can build epic Shopify landing pages that will help boost sales for your online store and increase conversion rates.

Ah yes, sales funnels. One of the most misunderstood and under-optimized parts of marketing when it comes to e-commerce. That’s why we’ve crafted this handy-dandy article that will walk you through exactly what a sales funnel is in relation to your Shopify store, and how to optimize it to grow your business...

Are you ready for the Black Friday Cyber Monday (BFCM) madness that’s about to ensue? If you’re an eCommerce business, we certainly hope so. But in the event that you just realized how close we’re nearing the holiday season, here are the best result-driven strategies for BFCM to help generate more awareness for your brand, get new and returning customers to your website, and crush your sales goals...

Brands that are utilizing this powerful medium to engage with audiences are quickly learning that not all UGC is created equal. Here are the major red flags we’re seeing with UGC and brands that are doing it right...

We went to the world's largest marketing conference with some of the world’s leading marketers and industry gurus. The takeaway? Major industry shifts that are likely to impact your business. These are the trends we saw and why they'll be important to your brand in 2023...

It’s safe to say that somedays, our feel-good period pain relief client, is feeling mighty good after seeing a noteworthy 79% uptake in their customer conversion rate – one week after their new website launched. Here's how the team at Good Commerce achieved these results...

How many emails did you receive when you opened your inbox this morning? If you’re like everyone else, it was probably … a lot. Small businesses are up against steep competition when it comes to sending marketing emails. In this blog post, we’ll dive into the 5 steps to writing emails your customers actually want to read. Whether you’re a professional copywriter or small business owner doing it all themselves, anyone can start implementing these strategies in their emails for more conversions and fewer “unsubscribes”.

Many of us would like to think that just because we’re selling an amazing product or making good content, people will magically find our business. Unfortunately, internet search engines make it a little more complicated than that. That’s where keyword targeting comes in. If you’re still unsure whether using targeted keywords is worth your time, keep reading. Here’s why you need to start using them in your marketing strategy … well, yesterday. 

Website copy can make the difference between a lead and a conversion. It’s what tells your audience exactly who you are, what you’re selling, and why they need your product. Muddle your messaging, and you could lose countless potential customers. If you're one of 60% of brands writing their own website copy, here are seven proven tips you can use to improve your online copy right now.