The B2B Social Network
LinkedIn Advertisement is a proven business-to-business ad platform that enables businesses to target individuals based on industry, company size, skills, seniority, job title and more. By targeting ads in an effective manner, businesses can position themselves as a thought leader in their field, leading to more shares, more exposure and a wider sales funnel.
At Good Commerce, our team understands the value of LinkedIn Advertising and they’re standing by to help you take your B2B marketing efforts to new heights. Let’s get started!
Is LinkedIn Advertising Right for Your Business?
LinkedIn is the social network of choice for business-to-business companies. If used effectively, it’s an incredible tool for prospecting, building awareness of a brand, and positioning a company as a thought leader in their field. As part of an overall content marketing strategy, LinkedIn is the platform for sharing longer form, thought-provoking content that sparks discussion and interaction.
Here are the most common types of ads companies run on LinkedIn.
LinkedIn Ad Types
Like most other social media platforms, LinkedIn allows users to configure their ads in plenty of different ways depending on your end goal. Users can focus on metrics such as building brand awareness, website traffic, user engagement, video views, lead generation and even job applications. Let’s take a look at some of the different LinkedIn Ad types we’ve worked on in the past:
- LinkedIn Text Ads: These are common pay-per-click ads that feature in the sidebar of the LinkedIn website.
- LinkedIn Sponsored Content: Sponsored Content on LinkedIn acts as a boosted post that appears in user’s timelines. They can be tailored to appear as carousel, video or article.
- Sponsored InMail: Reached users directly in their inbox with Sponsored InMail. This service allows marketers to curate a list of contacts to send personalized sponsored mails to.
- Dynamic Ads: These heavily customizable ads allow users to promote job postings, content downloads or even drive traffic.
How Good Commerce Can Help
We understand that LinkedIn should be deployed as part of a wider content marketing plan. That’s why we plan and execute LinkedIn ad campaigns that support and enhance the rest of your marketing strategy. Our team will guide you through LinkedIn Analytics, helping you understand how to allocate your LinkedIn Ad spend in a targeted and effective manner.
Then, we’ll leverage this data to build a winning LinkedIn strategy that builds your following and widens your sales funnel.
Interested in hearing how GD Commerce can elevate your LinkedIn Advertising? Contact us using the form below to book a Brand Discovery session and let’s start achieving your business goals together.