Drive Awareness, Get Customers + Boost Sales With These Results-Driven Strategies For Black Friday Cyber Monday 2022
Are you ready for the Black Friday Cyber Monday (BFCM) madness that’s about to ensue? If you’re an eCommerce business, we certainly hope so.
But in the event that you just realized how close we’re nearing the holiday season, we’ve got you covered with the best result-driven strategies for BFCM to help generate more awareness for your brand, get new and returning customers to your website, and crush your sales goals.
Email marketing is alive and thriving and (if it’s done right) it can have a huge impact on the success of your BFCM sales this year. And there’s no time like the present to map out your email marketing strategy my friend.
So here’s the plan. Map out a flow of emails that will be sent to your lists over the coming weeks, starting with a series of teasers. These teasers will remind your audience that you exist, and warm them up to the promotions you have planned. Drop playful hints, and exclusive product insights, and tell them to stay on the lookout for your BFCM announcements.
Before Black Friday, make sure you email visitors who have abandoned their carts to help regain their attention. This can help generate a conversion during your BFCM sale for visitors who were hesitant to purchase due to price, and can create a sense of urgency that they won’t want to miss out on.
And don’t forget about the power of a thank you email. After your customers make a purchase on BFCM, send a sincere thank you that shows your appreciation and gets them excited to receive their goods.
Lastly, when sales have ended and your customers have received their BFCM haul, send a follow-up email asking how they’re enjoying their purchase.
It’s no surprise that people LOVE to be acknowledged, and BFCM is an excellent opportunity to take a moment to do so for your brand’s most devoted and loving fans.
Consider offering an exclusive deal or discount to long-time or repeat customers as a token of your appreciation for their business. By celebrating their loyalty, you can strengthen the bond the customer has with your brand or products, and drive repeat business even outside of BFCM sales.
Send Personalized Messages
Have you ever had a brand or social media personality that you’re obsessed with like or comment on a post? It’s an exciting feeling knowing that they know you exist. Apply this same idea leading up to BFCM.
When you gain a new follower on Instagram, head to their page and look through their content. Once you’ve gained a little insight into what they might like about your brand or products, craft a personalized message thanking them for the follow, mention something about them that you garnered from their page, and suggest a product that you think they’d love.
For a beauty brand, it could look something like this:
“Hey Sarah, thanks so much for the follow! Loving your natural brows, they're beautiful. We know choosing brow products online can be a pain. So, we hope it’s okay, we took the liberty of checking out your photos and finding a colour that would suit you. We recommend using: Brow Pencil in Warm Blonde + Brow Pomade in Blonde. Hope that helps! Thanks again”
Make a Gift Guide
We’d be remiss if we didn’t mention creating a good gift guide – we love ‘em!
Gift guides are a great way to showcase your products based on needs and benefits, which can help your brand find your ideal audience more quickly.
They also provide shoppers with categorized gifting ideas, potentially at different price ranges. This can help customers to narrow down their shopping choices, reduce decision time, and speed up purchasing commitment (aka more sales).
So what are you waiting for? Craft your conversion-worthy email series, celebrate your band of loyal followers, slide into those DM’s, and have the best BFCM, ever.
But if you’re drowning in the BFCM to-do list, there’s always Good Commerce. 😎