CASE STUDY
Blue Grouse Wine Cellars
SEO Strategy & Implementation
Paid Ads
Brand Awareness
Keyword targeting
Organic Search strategy
Shopify Website Design & Development
About Blue Grouse Wine Cellars
Created with the discerning wine lover in mind, Blue Grouse Wine Cellars offer turn-key wine storage solutions for homeowners and businesses alike. Based in British Columbia, their knowledgeable team is passionate about wine, and the proper storage and preservation of their clients’ collections.
In recent years, they have also branched out into selling accessories and wine storage solutions for more casual wine lovers.
Challenge
For years, Blue Grouse Wine Cellars had been using an integrated eCommerce solution on their website that had slowly become obsolete and unable to efficiently manage growing client demand.
While their core service has always been custom wine storage installations, they wanted to grow their eCommerce operation and provide more accessories geared at hobbyists and other casual wine lovers. Unfortunately, their current infrastructure wasn’t suited for this task.
Solution
Following our initial consultation with Blue Grouse Wine Cellars, we recommended a new and powerful eCommerce site based off the Shopify platform. This site would live within their current site structure, but would exist as a separate entity that served a different client demographic.
After scrutinizing search volumes in this area, we wanted their product pages to also exist as landing pages to benefit their search engine optimization (SEO) efforts, while also providing customers with the information needed to make informed purchase choices.
Results
Nested within their existing Blue Grouse Wine Cellars website, we created an easy-to-navigate and robust eCommerce site using Shopify. Quickly, conversions on these pages grew alongside organic search volume as customers could more easily find, learn about, and purchase the products they wanted.
We look forward to continuing to work with this amazing client in areas like SEO, Facebook Ads and Google Ads.
