CASE STUDY
Blackbird Security
SEO Strategy & Implementation
Keyword targeting
Organic Search strategy
Shopify Website Design & Development
About Blackbird Security
Blackbird Security is Canada’s number one provider of professional security services. With a coverage area encompassing Vancouver Island to the Greater Toronto Area, they offer the service selection of a big business, alongside the flexibility and personal touch of a small business.
Through their industry leading training program Blackbird Academy, and a dedication to employee diversity and technology, they have successfully shaken up the Canadian security industry, setting new standards for others to follow.
Challenge
As Blackbird Security has grown, they have moved into new markets with already established players. Throughout this growth period, they have organically expanded their service offering to incorporate new security services requested by their clients.
Upon entering these new markets, Blackbird Security found it difficult to displace entrenched rivals in Google search results and grow their local presence. They needed a way to get relevant, high-quality leads in these target markets.
Solution
After discussing these challenges with Blackbird Security, we decided a dynamic approach to SEO (search engine optimization) keyword research would provide the most effective results.
Our team precisely tweaked, targeted and changed our bidding strategy until we cut through the noise and reached their target customers online.
We deployed advanced SEO strategies such as negative keywords and accessory keywords to eliminate ineffective results. This process was backed up by SEO copywriting throughout their website. This dynamic and flexible approach to SEO has proven hugely successful for Blackbird Security.
Results
Since partnering with Good Commerce, Blackbird Security have enjoyed robust growth in their security concierge services and a dramatic increase in relevant leads. Minor tweaks to our dynamic SEO keyword campaign led to an immediate increase in page views in their target cities.
Our partnership with Blackbird Security has been a long and successful one, and we look forward to continuing to provide support in areas like SEO, and paid advertisements.
Gabby made sure to create a custom plan based on our business' needs; the copywriting really elevated the image of our business; the photography captured our brand and just knowing that their team has our best interests at heart puts my mind at ease.
