To strengthen your website’s SEO, you need to improve keywords. Consistent keyword research followed by strategic implementation are critical for driving traffic to your site. Otherwise, your content won’t show up on search engine results pages (SERPs) and you’ll miss out on strong customer leads. To learn more about how to improve keywords, read on.
What Are Keywords?
If you had to summarize one of your blog posts into one simple theme or idea, what would it be? The answer to that question is what a keyword is. Keywords are the themes and topics that describe what your content is all about. With regards to SEO, keywords are the terms that internet users search in Google. Therefore, you want to use keywords that users are searching for in your own content. This signals to search engines that your content is relevant and is thus higher to rank on SERPs.
It’s important to stay up to date with the lingo that your target customers are using when they search on Google, as well as what information they’re looking for. Doing so will help you use keywords in the most effective and strategic way. One way to improve keywords is by doing research.
To Improve Keywords, Do Your Research
There are many ways to improve overall SEO, but keyword research is one of the most important. The goal of keyword research is to identify which words, phrases and questions that your target customers use on search engines.
One way to do keyword research is by using Google Trends. Quora is also a great approach. These tools help you identify specific questions that your audience is asking. Start a spreadsheet of what the popular search terms and questions are, and update them as often as you create new content.
Make Quality Content
Research helps you improve keywords and thus SEO, but it also works as a guide for content creation. For example, if you do marketing for a dentist clinic and a popular search term your audience uses is “best dentist in Vancouver”, your next blog post could address this query with the title, “5 Tips to Find the Best Dentist in Vancouver”.
Keep in mind that flooding your content with keywords isn’t enough. In fact, search engines may suspect that your content is a bot which will harm your SERPs ranking. Instead, you need to create quality content that visitors are actually looking for. Your content should match the needs of your audience. Doing so will help drive quality traffic to your site, which is most likely to convert.
It’s easy to overthink how to improve keywords, so here are some tips to keep in mind:
- Use keywords that are specific
- Choose keywords with low-medium competition
- Pick keywords that will drive the traffic you want and will be most likely to convert.
The bottom line is: don’t overdo it. Pick one keyword at a time, and keep it simple.
Find Out More
If your SEO strategy needs a boost, get in touch with us. Our team of experts is ready to answer your questions and help build your business. If you missed last week’s blog on another SEO strategy, domain authority, be sure to check it out here.