If you’ve done any content creation on TikTok you know that trends come and go, and FAST.
Every second, new trends are emerging, and old ones are dying. It’s the circle of life on TikTok.
So how do we keep up with the latest ever-changing TikTok trends? Because of the fleeting nature of TikTok trends, it’s difficult to pin down specific trends that will be popular in 2022. But don’t worry, we’ve still got you covered: this blog covers the hottest general trends as well as tips for identifying current trends.
So read on, get inspired, and adapt these trends into a solid TikTok marketing strategy!
Back when TikTok first launched, we saw the platform taken over by trendy dance videos, and this has not changed.
But thanks to trending dances, you don’t have to be a professional to execute the perfect choreography. TikTok dances are usually short, sweet and entry-level, so amateurs can learn them with little practice. This leaves a lot of room for putting your own spin on it.
A quick scroll through the app will show you what dances are trending now, but you can also look up the hashtags #dancechallenge, #dancetrend or #trendingdance to find what’s popular.
If you’ve got a sassy personality or dark sense of humour, TikTok is the perfect platform to experiment and have fun with this! And while many content creators and savvy social media marketers have found ways to turn TikTok into a business, the platform’s main mission is to “inspire creativity and create joy.” So don’t take it too seriously. In fact, the edgier, the better.
Letting your guard down, and showing your “human side” seems silly to call a trend, but there’s a genuine need for honest content on TikTok.
We live in a heavily edited online world, but TikTok has a special corner for vulnerability. Sharing personal stories, or struggles helps you connect and resonate with your audience.
It’s perhaps less of a trend and more of a social movement away from the “everything’s perfect!”-ness of the internet. Either way, it’s a good thing.
Asking for other creators to participate in the comments
These TikToks are really simple to make and can blow up in no time. Simply type a prompt asking viewers of the video to “make the comments look like [something creative].”
For example, you could say “comment what my next vlog title should be” or share your unpopular opinion with me below. This not only engages your community but helps your videos have a better chance of going viral!
Referencing current pop culture
Work smarter not harder, by tapping into an already huge fan base. Trending TV shows and movies often spark their own TikTok trends.
When Squid Game swept the world in 2021, it sparked dalgona-making tutorials, musical mashups and many, many, many tracksuits. This is just one of the millions of examples of how creative TikTok users can piggyback off of current pop culture trends.
Documenting a day in the life
Mini vlogs have become a huge trend since TikTok launched and we don’t see this trend going away anytime soon.
There’s something satisfying about watching someone’s everyday routine, whether they’re a second-grade teacher, a lawyer or a couple who lives in a van. This “realistic day in life” style video grab users attention and are sure to engage your audience.
Replying to a comment on an older TikTok to create a new one
When you feel like you’re running low on ideas, one easy way to create ongoing dialogue with your followers is to use comments on already-posted videos.
Establishing a reputation for replying to comments will only increase the number of comments you get on each TikTok (and comments lead to more views, likes and followers).
This is a great method for content generation if you’re using TikTok for your business.
Take the guesswork out of digital strategy
Whether you’re looking to grow your TikTok, or create viral content, our team of digital marketing experts will help design a tailored marketing plan.
Good Commerce is based in Vancouver, BC. We’re available to chat via email, video call, or over the phone. If you have any questions, or you’d like to discuss how we could help your business, we’d love to hear from you! Send us your question, and we’ll be in touch with you as soon as possible or call 778-668-9361.