Shopify Developer Cost
blog

How Much Does a Shopify Developer Cost?

For those planning to launch an e-commerce store, Shopify offers a one-stop option with a high level of flexibility and is simple to manage on a day to day basis. While you can tackle the majority of basic management tasks simply enough, chances are that you will require the help of a Shopify expert at some point. Finding the right Shopify developer can help improve your e-commerce store in a variety of ways. But your first step will have to be identifying exactly what it is that you need, and evaluating the costs of that professional advice.
How to Prepare for the Christmas Ecommerce Period
ecommerce

How to Prepare for the Christmas Ecommerce Period

The weather outside may be frightful but in December the sales are simply delightful. The holiday season is the most important time of year for many a business – especially in the ecommerce world. After all, there are gifts to be bought and purchasing from the comfort of your home is a much more pleasant experience than braving the crowds. It’s a month of consistent consumer spending, with customers not just shopping for themselves, but for every member of their family. Black Friday and Cyber Monday rightly command an increasing amount of attention for the sudden spike in sales they bring, but savvy entrepreneurs never lose sight of December’s potential. So, how do you ensure your ecommerce business makes it to Santa’s nice list this year? Here’s a number of tips to help your store prepare for the coming festive ecommerce rush. Think Gift Cards We’ve all been there. You take the time to carefully buy gifts for everyone important in your life but, to your horror, you discover you’ve forgotten one important gift. This usually kicks off a last-minute scramble to pick up something…anything that can fill the gap. For many, this usually involves the purchase of a gift card. According to the good people at Riskified, Christmas Eve is one of the biggest days of the year for digital purchases and gift cards. Is your business offering a full array of gift card options? If not, you’re missing out on some serious potential business. Mobile is King on Christmas Day Did you know – Christmas Day is the single biggest day of the year for mobile sales? Think about it, many people are sitting at a relative’s house, digesting dinner, while absentmindedly browsing on their phone. It’s a potential goldmine for businesses but it’s important to have your eye on the ball. While you’re kicking back with family and friends, enjoying a nice craft beer, customers are going to want to make some purchases with all those gift cards you just sold them. Is your site optimized for mobile? If not, why not? This rapidly growing market sector will once again be the largest gateway for purchases on Christmas Day. Now is the time to ensure your mobile ecommerce store is just as good, if not better, than your desktop offering. Festive Cart Abandonment Spare a thought for all those lonely digital shopping carts that get abandoned each and every December. According to SaleCycle, abandonment rates rise sharply in the run up to Christmas. The main explanation given for this phenomenon is that customers say ‘see ya later’ when they find out their chosen item won’t be shipped in time to make it on to Santa’s sleigh. However, that doesn’t mean you’ve lost the sale. What’s your abandoned cart strategy? How can you entice those customers to come back and complete the sale? The gold standard is to re-target those customers with an email enticing them back, often paired with a discount or some other token of appreciation. Boxing Day Means Big Business Christmas Day coming and going doesn’t mean this festive jambaroo is over. Boxing Day has now become a week to ten-day-long sales event, with many ecommerce stores even beginning their sales on Christmas Eve. Consumers have a lot of cash floating around during this time, so it’s worth getting your Boxing Day offering ready well in advance. Look back at what rival businesses have done in previous years and see how you can put your own unique spin on it. Build anticipation by teasing the sale through your social channels and stress test your servers to ensure they can handle the load. Customers won’t be shy about going elsewhere with their cash, so it’s vital you’re ready to tackle this busy period. Find Out More Need help making your ecommerce store “Christmas Ready?” At GD Commerce, we can help you achieve your goals with a full suite of ecommerce services. Contact us and we’ll be happy to help! Thank you to our GD Commerce Partners: Create Your Business Website Using Shopify Harness the Power of Drip CRM Software Set up Subscription Boxes, Recurring Orders and Payments Easily Using Bold Partners Boost Your Business Bookkeeping with Bench Learn How to Master Website SEO Using Mangools
Shopify or Wix
ecommerce

Shopify or Wix – Making an Informed Choice for Your Business

Trying to decide whether to use Wix or Shopify for your website? In this blog, we take a look at the strengths and weaknesses of each platform.
Shopify vs WordPress
blogging

Shopify vs WordPress – Which One is Right for Your Business?

Last week, we took a surface level look at the different website CMS options available to business owners. In this week’s blog, we’re going a little deeper, comparing two of the most popular options: Shopify and WordPress. As we begin to compare the two, it’s worth mentioning both Shopify and WordPress are proven platforms that work for millions of customers. What distinguishes them from each other is how you plan to use them. Let’s break it down into some of the key ways people interact with these platforms. Blogging A regularly updated blog should form a central pillar of any digital marketing effort. In this area WordPress excels. The platform started life as a blogging tool that later implemented ecommerce as a feature. WordPress reportedly runs 65 per cent of all websites on the internet today. With its array of plug-ins and tools, it’s the industry leader from a blogging perspective. While WordPress is known for its blogging capabilities, Shopify is no slouch either. Though the focus is on ecommerce, each Shopify online store comes with the option to create a blog and the embedded capabilities will be plenty to meet your needs. All the blogging basics are handled in a smooth and elegant interface, covering common features like inserting images and video, automatic SEO and ability to schedule posts into the future. It’s not as robust a blogging platform as WordPress, but it should be more than enough for all but the most demanding of users. Ecommerce Ecommerce isn’t handled natively through WordPress. Instead, users install an extension called WooCommerce to conduct business. This free tool is made by Automatic, the owners of WordPress so it’s completely trustworthy and safe to use. Around since 2011, WooCommerce integrates seamlessly with existing WordPress sites. One area it falls down is design. To craft a beautiful WooCommerce platform the services of a web developer are usually needed. If you have the budget, great! However, it’s often not feasible for start-up businesses. Shopify’s strength is in its robust ecommerce offering. It offers dependable security and a range of beautiful templates that can be implemented without the use of a web developer. Shopify also offers a unique “ecommerce university” education platform, where users can avail of training, support and mentorship from a large community of users. Looking to add features to your store? Shopify has a convenient app store built-in to its platform. If you’re more focused on ecommerce than blogging, Shopify is the stronger platform for your needs. Hosting Shopify is a hosted web solution. This means your site will run on Shopify’s servers. Everything you will need to get your store up and running happens “off the shelf,” meaning no developers, no web hosting fees or the need to install specialized software. Shopify is offered as a service, so you won’t own the software. Instead, you pay a monthly fee to Shopify and everything is hosted in the cloud. As long as you have an internet connection you can manage your store or website. WordPress does things slightly differently. You can follow the Shopify model and host your website on WordPress for a monthly or a yearly fee. Going down this route provides a quick and easy way to get simple websites online. Unfortunately, it’s less of an all in one solution than Shopify, as you’d need to use a third-party tool (such as Shopify) to add an ecommerce solution to your site. Alternatively, you can self-host on your own existing server. This is more of an advanced solution, allowing users to customize pretty much every aspect of their site. Ease of Use We’ll finish by looking at an important factor that plays a huge role in people’s decision making – How easy is each platform to use? Shopify is the winner in this regard, with its off the shelf template and easy setup making it the platform of choice for everyday users. That being said, WordPress offers a deeper layer of customization for those willing to tinker under the bonnet, or employ a developer to do it for them. Overall, each platform has strengths and weaknesses. Shopify excels for those looking to find a robust ecommerce solution. While WordPress is aimed more at bloggers and casual websites. Which platform works for you is very much dependent on how you plan to use it. Find Out More As a Shopify Partner, GD Commerce can help you launch beautiful ecommerce stores for every size and budget. Contact us, and we’ll be happy to discuss your individual needs. Thank you to our GD Commerce Partners: Create Your Business Website Using Shopify Harness the Power of Drip CRM Software Set up Subscription Boxes, Recurring Orders and Payments Easily Using Bold Partners Boost Your Business Bookkeeping with Bench Learn How to Master Website SEO Using Mangools