It slowly crept into our lives, little by little. Until it was the focal point of our lives. What am talking about? Well, Social Media of course. It didn’t take long for businesses to notice and has revolutionized the way we market because the benefits are endless with a well-executed social media strategy.
Digital marketing is a constantly evolving space, and it can often feel overwhelming. It's hard to know where to begin, which is why we've laid out a few tried and true strategies when you're looking at expanding your current digital marketing program.
Business owners love when you make life easier for them. Whether it’s buying them a coffee, responding to invoices in a timely fashion, or just answering emails promptly, it’s just good business to spread a little positivity! The good news is, this blog is all about making life easier for business owners through to the power of business automation. In case you hadn’t heard, business automation is one of the biggest buzzwords in our modern world. Companies worldwide are discarding manual processes as enthusiastically as people consigned flares and disco music to the scrapheap in the 1980s. This movement has the potential to provide the next giant leap in productivity in the workplace and it’s time to get your business on board. And, while it’s not time to replace your staff with robots just yet, there are still hundreds of different ways you could be automating right now. Here are six ways your business should be automating. Look for Repetition Let’s start with the basics. What tasks do you find yourself doing repeatedly? Write them down in a list and look for ways to automate the processes. Engage with your team and ask their opinion on how their working lives could be made easier. Very quickly, you’ll spot missed automation opportunities. Once you’ve taken steps to rectify, your team will have more time to handle big picture tasks and the efficiency of your business will skyrocket. Time Sheets Believe it or not, some small business owners are still processing staff hours manually. This busy work is a prime candidate for automation. Apps like Timely and TSheets allow staff to log their hours easily each day with a simple click. Do your staff work on billable hours? Both apps allow for projects to be added as “job codes” that staff can assign their time to. These two simple apps can massively reduce the workload surrounding time management. Lead Generation Ever entered data into a “contact us” page on a website and never received a response from the business? This happens more than you’d think. CRM platforms like Infusionsoft and Salesforce can automate these responses using a simple bit of code. Instead of becoming overwhelmed trying to respond to emails, this simple piece of software will enable you to craft an organic-sounding reply that will be auto-sent to each client that reaches out. Your clients will be thankful their enquiry didn’t disappear into the void, and your team can follow up on promising leads in their own time. Sales Funnel Even small sales teams can easily suffer from breakdowns in communication, leading to lost revenue opportunities. Business automation software can act as a project manager for your sales team, ensuring leads are distributed evenly and people are pinged with follow up reminders. To return to the earlier example of Infusionsoft, it assigns a flame score to your hottest leads, allowing your team to focus on the clients that will most likely result in sales. Ecommerce Your ecommerce efforts don’t end once you set up an online shop. Instead, it’s an area that’s ripe with opportunities to automate. Customers expect a tailored shopping experience. And, if they don’t receive it from you, they’re likely to shop elsewhere. An example of how this might work is if you sell a month-long supply of a product. Automation software can be used to send a reminder to customers to purchase again when their supply is almost finished. Elsewhere, platforms like WooCommerce allow for the creation of customized customer experiences that suggest products they might want to purchase, based on their previous spending behaviour. It also covers abandoned shopping cart emails that prompt customers to complete their purchase. Events If you’re in the business of running events, automation can make your life a breeze. An easy and quick way to achieve increased efficiency is to handle ticket sales through a platform such as Eventbrite. For a small cut, Eventbrite will handle all the time-consuming aspects of event planning – sales, confirmations and even event reminders. Running a free event? Use Facebook Events to share information on the event with your followers, and receive instant feedback on confirmed attendees, people interested, and those that have declined. Facebook will even automatically remind clients in the days leading up to the event. Thank you to our GD Commerce Partners: Create Your Business Website Using Shopify Harness the Power of Drip CRM Software Set up Subscription Boxes, Recurring Orders and Payments Easily Using Bold Partners Boost Your Business Bookkeeping with Bench Learn How to Master Website SEO Using Mangools
In his famous Ted Talk, bestselling author Simon Sinek explains his belief that successful brands all have one thing in common – they understand what their “why” is. This knowledge enables these brands to effortlessly communicate with and sell to their target market. Take Apple for example. Their advertisements don’t just tell you what their product is. Instead, they carefully explain why it is you need this item in your life. So successful have they been at evangelizing their own products that it’s even spawned the term (and book on the subject) “The Cult of Mac.” Explaining to your audience what the “why” is behind your products is key to creating content that will separate you from the pack. Finding Your Why? No matter what industry your business is in, it operates on three simple levels: What you do – the products you sell, services you offer or jobs you do. How you do it – the things that differentiate you from the competition. Why you do it – the reason you get out of bed in the morning and why anyone should care. Above, you’ll see a diagram known as “The Golden Circle.” It places why deliberately at the centre. Your why has nothing directly to do with what you do, or how you do it. Instead, it has a ripple effect that informs the way you go about your business as a whole. Think of your why as the purpose of your business. It’s what inspires you to do what you do every day, but it also inspires others to take action and buy your products. One of the easiest ways to drill down and find the “why” behind your brand is to create a “Why Statement.” This concise statement, usually one line in length, will communicate to others succinctly what your why is. Constructing a Why Statement Simply put, a why statement is a sentence that clearly expresses your unique contribution and impact. It’s your brand’s philosophical elevator pitch. Your why statement should be: Simple and clear Actionable Focused on the difference you’ll make, and Delivered in affirmative language that resonates with you Your why statement shouldn’t need any qualifiers. It should be applicable to everything you do, personally and professionally – without any separation. We’ll lean on our friend Simon Sinek once more to deliver his thoughts on what constitutes a why statement: “It’s a statement of your value at work as much as it is the reason your friends love you. We don’t have a professional WHY and personal WHY. We are who we are wherever we are. Your contribution is not a product or a service. It’s the thing around which everything you do— the decisions you make, the tasks you perform, the products you sell— aligns to bring about the impact you envision.” How to Incorporate “Why” Into Your Content Making your why central to your business is just the start. It should also form the core of your content marketing efforts. Whether it’s a blog, an email or even a social media post, your why should be at the heart of your thinking. Take this blog for example. There are two distinct ways we could tempt you to click on it. Example 1: Take a look at our new blog “How to Write Content That Separates You From The Pack.” We dig into the how, what and most importantly the WHY of writing memorable content. Example 2: For marketers, content has never played a more important role in advertising. As more and more businesses sharpen up their content strategy, don’t get left behind as we explain how your “WHY” is key to writing content that separates you from the pack. In example two, I’ve attempted to dig into why we’re going to the effort to write this blog. The all-important why is that content has never played a bigger role in marketing, yet many businesses are getting left behind by not paying attention to its importance. Which example would prompt you to click on the blog? Taking the time to effectively communicate the value of your content (the WHY), sparks interest among potential customers and encourages them to read on. Once you’ve achieved this, you can seal the deal with the “how” and the “what”. Need help devising a content strategy for your brand? Reach out, we'll be delighted to help! Thank you to our GD Commerce Partners: Create Your Business Website Using Shopify Harness the Power of Drip CRM Software Set up Subscription Boxes, Recurring Orders and Payments Easily Using Bold Partners Boost Your Business Bookkeeping with Bench Learn How to Master Website SEO Using Mangools
Ever since the Search Engine Optimization (SEO) biz got off the ground, content has rapidly grown in importance to become the single most important aspect of any marketing strategy.