Shopify Developer Cost
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How Much Does a Shopify Developer Cost?

For those planning to launch an e-commerce store, Shopify offers a one-stop option with a high level of flexibility and is simple to manage on a day to day basis. While you can tackle the majority of basic management tasks simply enough, chances are that you will require the help of a Shopify expert at some point. Finding the right Shopify developer can help improve your e-commerce store in a variety of ways. But your first step will have to be identifying exactly what it is that you need, and evaluating the costs of that professional advice.
Tips for Creating a Loyal Community Around Your Brand
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Tips for Creating a Loyal Community Around Your Brand

When you own a business or work in digital marketing, you often obsess over the numbers. How many followers you have, what your engagement rate is, the list goes on. However, no amount of organic traffic or paid media will do as much for your brand as a single happy and loyal customer. Even more powerful than one loyal customer is an entire supportive, engaged community. So what are some steps you can take to begin building this loyal community around your brand? Read on for our top tips.
A Guide to Using Pinterest to Grow Your Business
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A Guide to Using Pinterest to Grow Your Business

Pinterest is no longer just used to plan your wedding or find delicious recipes. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.With more than 200 billion pins saved on the platform and 2.5 million monthly active users, it’s important for businesses and marketers to be active on the platform.Read on below to learn more about using Pinterest to grow your business.
How to Detox from Social Media — Without Deleting Your Account
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How to Detox from Social Media — Without Deleting Your Account

If you’re a digital marketer, social media manager, or business owner, it’s hard to imagine a day spent without social media. We often wake up and immediately check our social accounts before getting out of bed, read the latest headlines or trending topics while drinking our morning coffee, and sharing our latest post before we even arrive at our office desk.
Understanding your Competitive Landscape
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Understanding your Competitive Landscape

Digital marketing can be a competitive space....some might even say aggressive. If you want to help yourself stand out, it's a great idea to stay on top of the latest trends and movements within your industry while keeping an eye on everyone else if you want to identify key ways to beat out your competitors. Understanding your competitive landscape is an essential part of any business that allows you to have a clear look at your competitors and what they are currently doing to drive more traffic to their business. Don't know who your key competitors are? That's step number one. Identify them! This can be done with a simple google search! Start by googling three or four groups of keywords you would like to be found for. For example: If you are a beauty brand that works exclusively with organic products, think of the key phrases that you might think of to seek out that type of product. Natural beauty products, Organic beauty products, all natural, etc.  From there, you will further be able to understand and identify the strengths and weaknesses of others in the industry, and further compare your business in relation to others. This also allows you to see certain gaps, and uncovers new opportunities  to help differentiate your brand. When you are looking at the competitive landscape, always make sure that you are choosing the right metrics to look at, along with the right competitors, and from there- start your strategic planning so that you can compete effectively! 
How to Write a Blog Post - A Step by Step Guide
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How to Write a Blog Post - A Step by Step Guide

These days it seems like everyone under the sun has a blog, I mean how hard can it be? But if you have ever written blogs you know that there is so much more that goes into marketing and maintaining a blog then just typing some words and throwing in aesthetic photos. 
The Colossal Rise of TikTok
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The Colossal Rise of TikTok

Social media is one of those spaces that never fails to surprise. It is always evolving. Just when you think you have one platform dialed in, another one emerges out of nowhere, and suddenly everything shifts. 
Understanding the Importance of KPIs
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Understanding the Importance of KPIs

Understanding what’s working and what’s not working should be an imperative part of your business’ growth strategy. 
How to Give Your Content More Personality
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How to Give Your Content More Personality

Ever feel like your content might be feeling a little stale? It happens. We've got some tips to help infuse a little bit of personality into those Instagram posts, blogs, newsletters...... everything!