It slowly crept into our lives, little by little. Until it was the focal point of our lives. What am talking about? Well, Social Media of course.
It didn’t take long for businesses to notice and has revolutionized the way we market because the benefits are endless with a well-executed social media strategy.
A few benefits of a killer social media strategy:
- Increased brand awareness
- Grow a larger audience
- Connect with your audience better
- Increased website traffic
- Generate more leads
- Make more sales and money
There’s no doubt about it – social media should be a vital component of your overall marketing efforts.
- Lay out your goals and objectives
Having a solid plan, objectives, and goals are imperative if you want to jumpstart your social media strategy. If you don’t know what you want, how are you supposed to achieve it?
Your social media goals should align with your overall marketing efforts. Writing down your goals is paramount if you want to reach them. When you set your goals, make them attainable and break them down into smaller action steps.
- Research and learn about your audience
Connecting and engaging with your audience is crucial in today’s marketing if you want to turn a profit. But, in order to do that, you need to understand your audience – inside and out. You should be able to pinpoint their needs, wants, and desires, if you have a hope of creating a successful social media strategy.
- Run contests to amp up your social media strategy
Crafting a successful social media contest is one of the most alluring tactics you can use. It’ll increase your online visibility, your followers, and your engagement. There are a number of social contest tools you can use to create an outstanding giveaway or sweepstakes. The key to executing a successful contest is offering something of tremendous value. Something that’ll be irresistible to your audience.
- Craft your social media content carefully
Every piece of content you post on social media should be carefully thought-out. If you’re posting just to post something – you’re going about it all wrong. Depending on the social network you’re posting on, you’ll need to learn the various purposes of each network.
Here are some examples:
LinkedIn – A professional network that is perfect for B2B audiences. Also includes LinkedIn Pulse, a content publishing and distribution platform.
Facebook – Almost everyone has a Facebook account. Particularly good for news/entertainment related content. While Facebook Pages struggle to perform, Facebook Groups can be a great way of connecting with your ideal audience.
Instagram – Perfect if your content is highly visual. Static images and short videos work incredibly well but it’s not as good at driving traffic back to your blog.
Pinterest – Similar to Instagram, Pinterest is highly visual. Although it’s limited to static images, it can be highly effective at driving traffic back to your blog.
Once you learn about the varying networks, you can focus on which ones you think will mesh well with your business.
A major component of killing it at your social media strategy is using the right words. The way you get your message across will vary depending on the social network you’re posting content on.
- Keep the salesy tactics to a minimum
Intrusive, traditional marketing went out the window a long time ago, for good reason. People don’t want to be sold too. They want to establish real connections and relationships with you. That’s the secret sauce to getting your audience or customers to trust you. And, if they trust you – they’ll buy from you.
Consumers find it off putting when brands and businesses post too many promotions. Alternatively, you can craft helpful content that people actually want to consume. Content that leads buyers to your products or services – without being pushy or salesy.
- Consider the latest trends and changes
Staying ahead of the curb is essential in social media marketing.
It’s forever changing, and algorithms are being altered left, right, and center. Making it your job to stay on top of the latest trends and changes in social media. This includes reading up on current statistics for the social platforms you use, and social media statistics in general.
To make the most out of your social media strategy it’s imperative to stay on top of these trends and any algorithm changes. Because we both know what was trending a year ago is likely not now!
Wrapping it up
Social media marketing can be hard work. But the benefits are difficult to ignore.
If you don’t take it seriously, you’ll undoubtedly miss out on leads, customers, online visibility, and sales. Use these social media marketing tips to fine-tune your strategy until you’ve created a winning strategy. Just remember, social networks are made for conversing with others. If you don’t make your audience a top priority – you won’t see results.
Interested in hearing how Good Commerce can elevate your social media management? Contact us to book a Brand Discovery session and let’s start achieving your business goals together.