There are many benefits to adding a blog to your online Shopify store. Blogs can be used to update your customers about the latest business news, or product and service updates. Blog posts drive traffic to your site in several different ways, and also benefit your stores Search Engine Optimization (SEO), conversions, and increase customer engagement.

Adding a blog in Shopify

When first creating your online Shopify store, you will be given a default blog called “News”, you can keep this one or create a new one with a custom name.

Create your first blog

If you haven't created a blog post yet, then perform the following steps to create a new blog with a custom name. To perform these steps, you need to create a blog post at the same time.

Steps:

1. From your Shopify admin, go to Online Store > Blog Posts.
2. Click Create blog post.
3. In the Title field, enter a title for your blog post.
4. In the Content field, enter content for your blog post.
5. In the Organization section, from the Blog drop-down menu, select Create a new blog.
6. In the Blog title field, enter a title for the blog.
7. Click Save.

Create additional blogs

If you've created at least one blog post, then perform the following steps to add additional blogs to your store.

Steps:

1. From your Shopify admin, go to Online Store > Blog Posts.
2. Click Manage blogs.
3. Click Add blog.
4. Give your blog a title, and then select how you want to manage comments.
5. Click Save blog.

Edit a blog name

Steps:

1. From your Shopify admin, go to Online Store > Blog Posts.
2. Click Manage blogs.
3. Click the name of the blog to edit.
4. On the Edit blog page, enter the new name you want for your blog in the Title field.
5. Click Save.

Edit the search engine listing for a blog

You can edit the text that appears in search engine results for a blog. Use a descriptive title and description to help new customers find your online store and convince them to click the link.

You can preview your blog's search engine listing and make changes to help new customers discover your online store.

Steps:

1. From your Shopify admin, go to Online Store > Blog Posts.
2. Click Manage blogs.
3. Click the name of the blog to edit.
4. In the Search engine listing preview section, click Edit website SEO.
5. In the Page title field, enter a descriptive title. This title will display as a link in search engine results. You can enter up to 55 characters in the title.
6. Enter a description for the search engine listing. Make sure to include relevant keywords to help new customers find your link, and to include your business name. You can enter up to 320 characters in the description.
7. In the URL and handle section, you can edit the web address. In most cases, you won't need to make changes to the web address. If you do make changes, then make sure that you set up URL redirects from the old web address. The URL can't contain any spaces. Handles are used in theme design.
8. Click Save.

Take the guesswork out of digital strategy

Whether you’re looking to grow your website traffic, or write effective blogs, our team of digital marketing experts will help design a tailored marketing plan.

Let Us Take Digital Off Your Plate

Good Commerce is based in Vancouver, BC. We’re available to chat via email, video call, or over the phone. If you have any questions, or you’d like to discuss how we could help your business, we’d love to hear from you! Send us your question, and we’ll be in touch with you as soon as possible or call 778-668-9361.