If 2021 has taught us anything, it is that preparation is key. You may have no idea what’s in store for 2022 as we continue to fight the COVID-19 virus, but you can prepare your marketing strategy ahead of time.
As well, the opportunity for growth is on the rise, giving businesses the chance to start fresh and come up with new ideas that will be sure to get a foot ahead of their competition. With that said, here are a few things to keep in mind when planning your marketing strategy for 2022 and onwards.
1. Digital first
With the pandemic shifting the focus online, it should be no surprise that digital marketing should be a major focus for any business. With more and more people working from home, and choosing to purchase online, it creates an urgency for businesses to promote their products and services online. Think social media, Google ads, and influencer marketing as you roll into 2022.
2. Get into video
One of the most engaging pieces of content today is video. It’s engaging and gives your target audience the ability to create a connection with it. Not only that, but out of all sources of content, video generally is accepted as highly ranked content.
Incorporating a video strategy into your digital marketing strategy can increase your reach and build your following on a variety of platforms. Video content can also be shared across multiple channels, giving you increased exposure. As well, different types of video content can be produced to test different styles, seeing which resonates best with your audience.
3. Stand out on social
Social media works hand in hand with your digital marketing strategy, having a strong social media presence is crucial. It’s an easy way to establish a relationship with your audience and other businesses, as well as capitalizing on increased visibility. It also provides potential customers the trust they need to build a strong relationship with your brand.
Creating relationships with influencers and focusing on ecommerce (for product based businesses), are two very good strategies that can have a positive impact on your digital marketing strategy.
4. Jump into search
Focusing on search can mean two things: either working on increasing your rankings organically or focusing on ranking high in the SERP (search engine results page) via paid methods. Both are very important.
Ranking organically in search should be a priority for your business as it is cost effective and if you have a good SEO strategy in place, it can be easily attainable. Writing informational blogs on your industry, optimizing your website for mobile, increasing your websites load times are all ways to increase your position in the search engines results page.
At the end of the day, rising above your competitors is what’s most important in gaining customers for your business.
5. Be personable
Customers choose personable brands over any others. Luckily for your business, personalization is getting easier and easier. Customers love engaging with businesses where they feel they can interact in fun and unique ways. Anything that makes your audience feel more personally recognized, such as using their name in an email, is a good first step.
People invest in high quality brands they like, run by people they like, so creating that friendly connection with a customer becomes very important.
Level Up in 2022
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We strategically choose the most effective online marketing methods for your business to ensure you're getting the best ROI. Contact us today to get a personalized marketing strategy for your business.