Though there are many many different options to market your business, Search Engine Optimization (SEO) may be the one with tremendous potential to help you grow your business online, naturally.
Perhaps you’ve heard of SEO, but you’re wondering, “Does it actually work?” In a digital first world, it’s an important question to ask. Read on to learn if SEO really does work and how to use it to your advantage.
Does SEO Really Work?
The short answer is, YES! But don’t worry we will prove it to you. SEO is an essential tool for organic online growth, and when done correctly, you will see the traffic to your website skyrocket, increasing brand awareness and the chances that these users convert to customers.
What Is SEO?
SEO stands for search engine optimization, and is the process of optimizing your website ranks higher on search engines. The higher a website ranks on a search engine, especially on the first search engine results page (SERP), the greater the chances are of people finding your website when they search.
There are numerous factors that influence SEO, including:
- Page speed
- Domain authority
- Site crawlability
- Mobile-friendliness
- Quality of content produced
- Number of relevant inbound and outbound links
Why SEO Is A Critical Marketing Strategy
Knowing that SEO builds your brand awareness, drives organic traffic to your website, builds authority and trust within your industry, and nurtures relationships with new and existing audiences, let’s jump in and discuss how exactly this happens.
Building Brand Awareness
The more you work on your SEO, the higher your website will rank in search engines, the more people will find your brand or business. And with that, the more the more likely you’ll gain loyal fans who, eventually, could turn into brand enthusiasts.
Driving Organic Traffic to Your Website
If you’re not trying to spend a fortune on paid advertising, focusing on your SEO strategy is a key way to create organic inbound traffic. Instead of paying to appear to internet users, you create a strategy that provides them with the best user experience so they come to you naturally.
Building Authority and Trust Within Your Industry
A huge factor that contributes to your SEO strategy is creating relevant content that’s valuable to users. Usually, valuable content aims to solve your users' problems. The more you produce high-quality content that shows your expertise, the more you’ll build your reputation among your audience and your competitors.
Not to mention that producing valuable content, means you will be rewarded by Google! The better quality content you produce, the better your chances are of ranking highly on search pages. If you get on the first SERP of a highly-searched term, your website could get a lot of organic traffic.
Nurture Relationships With New and Existing Customers
SEO helps you nurture relationships with new and existing customers because it helps them find you and your content faster. Ergo, the more customers who see your content and find value in it, the more trust you’ll build with them. The greater the trust, the more likely they’ll eventually convert to customers.
Should I Hire An SEO Agency? Good Commerce Can Help
If you’re thinking of hiring an SEO agency, do it. An SEO agency will take the guesswork out of your SEO strategy and get you the results you want. At Good Commerce, we will tailor an SEO strategy that provides long term organic growth for your business. Contact us to book a Brand Discovery session and let’s start achieving your business goals together.