The biggest shopping season of the year is quickly approaching — Black Friday and Cyber Monday. As a business owner, you know these days are crucial for increasing your sales and overall profit, but you might not know where to start and what you should offer. Not to fret! In this blog we will explore 5 creative ways to run BFCM (Black Friday Cyber Monday) promotions designed to drive more traffic and sales during the biggest shopping season of the year.
- A Deal an Hour
For larger or higher traffic stores, running hourly deals might be the best fit! This type of promotion encourages spending, but keeps customers enticed and coming back by keeping your Black Friday deals a surprise.
It can be helpful to use this tactic in addition to your regular Black Friday Sale. For example, if you offer 30 percent off everything, then your Deal of the Hour could be 50 percent off or higher, further discounts on particular brands or items. Be sure to create a homepage banner for each hour you’ll have a deal.
To run a promotion like this, you will need a third party app, such as Bold Discounts, which allows you to schedule sales, so you can schedule sales to go live when you’re not near your computer.
- Free Gift with Every Purchase
Another way to boost your sales this season is by enticing people with a free gift with every purchase. For every customer that purchases over the BFCM season you can give away a free gift, items that work best for this are less expensive.
Using a Shopify app such as Free Gifts by Secomapp will help run your sales smoothly. The app will allow you to set purchase minimums, have product X come with a free gift, and more.
- Offer to Donate a Percentage of Sales to Charity
Make your customers feel better about their purchase by offering a percentage of their purchase to go to charity. Don’t make empty promises here. Donate the money and let customers know who received their donations. You may even get the charity where you donate money to send a thank you message to your buyers and also post this message on your website.
- Offer Black Friday Sweepstakes on Social Media
Get your customers excited by offering sweepstakes on social media. Try a tool like Canva, which helps you create coupons, contests, sweepstakes and quizzes for your social sites. Then have customers provide information in exchange for a chance to win. For example, to enter the sweepstakes, ask Facebook fans to provide their email addresses or phone number. It’s a win-win. You add to your contact list and the customer enters to win.
- Stack Your Deals
Entice your customers to not only purchase, but purchase more by stacking your deals. For example spend $75 get 15% off, spend $100 get 20% off, and so forth. This stacking technique targets your loyal customer base, or anyone looking to get more for less! There are many ways you could offer this deal, so be sure to get creative!
We hope this article got your creative juices flowing, but if you are still feeling stuck not to worry we’re here to support you!