40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email.
Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands.
As marketers, we can't ignore these statistics. That's why it's important to develop a strong email marketing strategy.
So let's jump into this blog and review the top benefits of email marketing, which show why it's one of the most effective marketing tactics.
- Creating personalized content.
With email marketing, you can customize your campaigns and create targeted content.
Personalization can be as small as including a contact's name in the email. In fact, emails that include the first name of the recipient in their subject line have a higher clickthrough rate than those that don't.
On the other hand, you can also create individualized content based on segmenting your audience so you send the right emails to the right customers. For instance, perhaps you want to send an email marketing campaign to returning customers and a different one to one-time customers.
One of the main benefits of email marketing is that your content can be highly personalized to your audience's needs. Your emails might have variations including different images or subject lines to increase your engagement. You can even create segmented lists based on geography or engagement levels.
To have a successful email marketing strategy, you need to send the right email to the right people at the right time. That's where segmentation and personalization can help.
- Collecting feedback and surveys.
Keeping a pulse on the customer experience is very valuable if you want customers to continue to interact, engage, and purchase from your brand.
Email marketing can help you do this. For instance, you can send customer satisfaction surveys to obtain customer feedback through email campaigns.
- Improving sales.
While email marketing is clearly an excellent marketing tool, it can actually improve your sales as well.
Email marketing campaigns can feature products or services, encourage customers to purchase after abandoning their cart, or deliver special offers to your customers.
Your email marketing campaigns can easily incorporate messages to encourage a purchase to an audience that's more likely to buy from you because they've opted-in to your messages and updates.
- Communicating with your audience.
As a marketer, it's always important to improve communication with your audience. When your audience feels like they can talk to you, they're more likely to become loyal to your brand.
With email marketing, you can reach more of your audience and easily communicate with brand ambassadors. Plus, these emails keep your audience engaged during every time of the year, whether it's a slow or busy season.
- Generating traffic to your site.
When you produce great content, how do you disseminate it to your audience? Most likely, you send them an email.
With email marketing campaigns, you'll send traffic to your site and improve your SEO. Plus, you'll keep your audience engaged with your brand and your site.
When you're creating an email that links to your content, keep in mind that each email should contain a call to action (CTA) so readers can click through to your site.
Good Commerce Email Marketing Campaigns
We believe email marketing should work to enhance your overall digital marketing strategy. That’s why we take a holistic look at how you market your business, your target audience and industry. We use this data to custom build a strategy that works for you. We offer the following email marketing services to our clients:
Automated Email Design – We can design automated email campaigns that are triggered when customers perform a certain action on your site.
Email Copywriting – Let us handle the heavy lifting of crafting memorable emails your customers will interact with.
Email Campaign Design – Includes design, personalization and execution of your next campaign
Email Marketing Analytics – Custom-built URLs that allow you to measure the effectiveness of your emails
Ongoing Optimization – We analyze the impact of each email, fine-tuning our approach to maximize the open and click-through rates of your outreach
Interested in hearing how Good Commerce can elevate your email marketing? Contact us to book a Brand Discovery session and let’s start achieving your business goals together.