Have you ever been scrolling through a landing page, wishing you could find what you were looking for quicker and easier? Headings can help you, but sometimes a shortcut would be nice. This is where anchor links come in handy. Continue reading to learn about anchor links, what they are, and how to use them.
An anchor link lets a visitor jump between sections of a page. This subtle design technique boosts the overall user experience by guiding visitors along, ensuring they see the most important elements your page has to offer. Not only that, but anchor links can also help nudge your visitors along in the conversion process. They commonly appear as hyperlinks or arrow buttons.
How to Use Anchor Links on Your Landing Page
You want your call-to-action (CTA) button to be as visible as possible as the final step towards a conversion. Adding an anchor link to a CTA button shortens the customer’s conversion path.
For example, you could use a hyperlink to direct someone to the bottom of your landing page where your contact form is.
Social proof builds trust with visitors, so it’s no surprise we are eager to include it on landing pages. Customer testimonials show prospective customers that people have found value in your product. Social proof can motivate your audience to take the next step—but only if people read it. To highlight social proof on your page, use an anchor link so visitors are more likely to pay attention to this section.
Include an anchor link to bring visitors to your social proof section.
Landing pages can be full of information, but it’s important to keep them as streamlined as possible to encourage visitors to engage with the content. If your goal is to collect leads with your content, an anchor link works as an extra push to guide them to the next step. It can guide a user directly to a lead capture form, such as a newsletter form.
Table of contents:
TOCs are roadmaps for content that help visitors know where they’re going and how to get there faster. These visual bookmarking tools give an easy-to-digest, high-level view of what your page has to offer. So, why not turn them into anchor links? Turning TOC elements into anchors makes it super easy for visitors to navigate your page. Your user will probably be pretty happy that they didn’t have to do much scrolling to find the thing they were looking for.
Tiny Links for Big Results
Anchor links are a win-win for you and your audience. They can make your visitors’ lives easier by giving them visual cues to quickly find the exact spot they want to go to on your page. And they’re an excellent way to point your visitors in the right direction.
That said, avoid tacky, overused text for anchor links, such as “click here.” Most of us prefer to have more context before clicking on something. It’s best to stick with a more compelling CTA copy.
Anchor links are only one of the small ways you can improve a visitor’s experience on your landing page. Start monitoring the performance of your landing pages to find out what other tricks make your page convert. Contact Good Commerce today for a complete and immersive web audit for our professional tips and tricks to level up your website!