So, it’s 2019 and this is the year. The year that your good idea finally becomes the business that it was always meant to become. Creating a business can be stressful, time consuming and sometimes it’s just downright overwhelming - we get it, trust us we’ve been there. But, what we also get is that it doesn’t have to be. Creating a business will always require a ton of dedication and hard work, but that doesn’t mean that it has to be stressful and overwhelming. Here are some of our best tips when it comes to starting your business:
Don’t let online bring you down! In today’s landscape, online is king. Almost every single business has an online component, while many businesses exist exclusively online. The importance of having a good online strategy, system and setup is more significant than ever. For many people who are launching a new business, the idea of creating and maintaining a website can be hugely overwhelming. If you’ve never built a website, it may seem like an insurmountable challenge. We’re here to tell you that it’s not. Take it one step at a time, but make sure to actually take each step! Cutting corners at the onset can lead to a lot of unnecessary stress and time wasted down the road. Make sure to go through each setting and customization, considering exactly which option will best suit your business and your needs. Take the time to build your website correctly and thoughtfully, always keeping your brand, target audience and product or service in mind. Putting the initial time into your website setup and customization means minimal stress in the future.
Your ideal customers exist, you just need to find them. No matter how incredible, fool-proof or revolutionary your product is, it doesn’t matter unless people know about it. This is where marketing becomes hugely important. Take the time to research your ideal demographic and your ideal future clients - who are they, where are they and what will grab their attention? Once you’ve narrowed this down, develop a marketing strategy that will reach those future customers or clients, and then get creative. Take the time to develop appealing content and consider an advertising budget. There are people that need and want your business, so don’t be shy! Get out there and find them.
Remember your WHY. This is probably our most important reminder when it comes to entrepreneurship. No one ever said that starting a business would be easy. The journey can be long, hard and even lonely at times. You’ve done the research, you’ve put in countless hours of work and you believe in your ideas. But sometimes the process becomes tiring. When you feel like it’s too much, too tiring or just not working the way you thought it would, remember why you started. There will always be bumps along the road and obstacles to overcome, but nothing great ever happened without a few growing pains. What inspires you? What is the driving force behind your commitment and your willingness to hustle? If you’re feeling overwhelmed then take a break, refocus your energy and remember why you started in the first place.
Launching a business is a big deal and it’s something to be proud of, but it’s not something that you should be scared of! If you’re looking for a little bit of assistance or aren’t sure where to start, try our Complete Good Commerce Launch Checklists!